The social media dentist, a new development.

You possibly wonder what a dentist has to do with social media. Over the years, social media has become an integral part of the marketing mix for companies and institutions. This now also applies to modern dental practices. For example: in the Netherlands, 8 out of 10 people are active on one or more social media platforms. As a dentist you'll have to respond to this development

Source: Tandarts Amsterdam

Social media is a free way to communicate with your target audience. The conversation will not only take place on the treatment chair, but also on social media. When you decide to start a social media conversation, please be aware of the effects. The conversations are often visible for everybody and will not always be positive. This gives the dentist a chance to provide a suitable solution for the target audience. In this way, dentists can differentiate themselves from their competition.

How to start with social media?

Before you get started, realize what you want to communicate towards your target audience. Then consider what channels you are going to use (Facebook, Twitter, G+). Set clear goals and let your accounts be managed by one person. In this way, you take care of an active account with the same communication style. Social media also offers you the opportunity to communicate with partners, competition or influential people.

Other useful tips:

• Insert photos/video's and maintenance tips;
• Like other partners, they possibly going to like you to;
• Link to your website regularly

The film above is excellent material to share on social media as a dental practice. It will possibly provide likes en shares. Your online presence will increase and more people will know of your existence.

Summarized 

Social media offers dental practices an excellent marketing tool to connect with their potential patients.